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About me
I am a product designer with a strong system-level mindset, experienced in leading complex design challenges across data-heavy, AI-driven, SaaS and B2B products. Skilled in framing problems, aligning stakeholders, and designing scalable solutions that balance user needs, business goals, and technical realities. Thrives in collaborative, fast-paced environments and seeks long-term impact through thoughtful product ownership.
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Work experience
(2022 - Present)
Product Designer - Brio Interaction Design
Embedded as an in-house product designer within global tech companies and early-stage startups, working closely with PMs, engineers, and data teams.
Led end-to-end product design across multiple domains, including Data platforms, AI-driven developer tools, Agritech, and CI/CD systems, while managing several projects simultaneously.
Drove discovery and research efforts to frame product problems, define opportunities, and influence product direction from early stages.
Designed complex systems involving multi-layered data, workflows, and real-time interactions, translating technical complexity into clear user experiences.
Adapted and extended existing design systems to fit new product needs while maintaining visual and UX consistency.
Explored and evaluated AI tools and workflows to improve product features and improve internal design efficiency and prototyping speed.
(2022)
Product Designer - Skeep Start-Up
Lead designer in an early-stage startup, building the product’s design foundations, workflows, and practices from scratch.
Defined scalable UX and UI patterns, documentation, and design processes in a fast-paced startup environment.
Led research and translated partner brand requirements into product and design solutions.
Designed core product flows, wireframes, and UI for new features.
Created onboarding assets, including motion graphics and tutorials, to support product adoption.
(2020 - 2022)
Professional Guide & Mentor - Wolt Customer Service
Led and mentored customer service teams during live operations.
Guided agents through complex decision-making while maintaining service quality.
Provided real-time coaching, training, and operational support.
(2018 - 2019)
Project Manager - Yeda Plus MBA Center Group
Managed strategic projects in collaboration with the CEO.
Supported marketing initiatives, recruitment processes, and customer sales and operations.
(2017 - 2018)
Senior Staff Member - Eisner Camp URJ, USA
Led instructor training programs and team development.
Managed schedules, operations, and day-to-day execution.
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Education
2019 - 2024
B.Des, Visual Communication
Shenkar College of Engineering, Design and Art
2010-2013
Haim Herzog High School
Majors: Dance & History
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Military service
2013-2016
Lieutenant & Military Social Worker
Commander of a 100+ soldiers in the base training program for military social workers.
Officer responsible for two base populations, providing social support and crisis intervention.
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Languages
Hebrew
Native
English
Native level
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Softwares
