A Unified Data Experience
Client
Phytech
Focus Areas
Agriculture / Data management / AI
(01)
Client overview
Phytech’s platform provides growers with real-time, data-driven insights that improve crop quality, optimize irrigation, and reduce resource usage. Through predictive algorithms, continuous plant sensing, and advanced hydraulic monitoring, Phytech supports farms worldwide in making more precise, efficient operational decisions.
(02)
Project Challenge
Phytech’s ecosystem includes five different mobile apps and a web application, each representing a separate layer of agronomic data. While some growers used only one layer, many needed to see multiple data sets together to understand the full picture: plant stress, soil condition, irrigation planning, and hydraulic system status.
This fragmentation created cognitive load and slowed down growers’ ability to make fast, informed decisions.
(03)
Project Goal
Create a unified, intuitive experience that merges several layers (Plant, Planner, and Hydraulics) into a single, easy to navigate interface without overwhelming growers or disrupting existing workflows.
(03)
Main Design Challenges
A mostly non-technical audience using highly technical data
Growers are experts in agriculture, not in digital systems. Our UX challenge was to merge complex data sets without increasing cognitive load and without breaking familiar patterns they rely on in their daily workflow.
Extremely dense information across each layer
Each layer contains heavy agronomic and operational data. We had to prioritize what is critical vs. secondary, restructure hierarchy, and ensure the UI remains clear even on small screens in outdoor conditions.
Field environment constraints
Growers typically work under harsh sunlight, using the app with dusty hands or gloves.
This required us to design: strong contrast ratios, large tap areas ,reduced micro-details ,high-readability layouts for fast skimming
Evolving users gradually into a new mental model
Merging layers meant shifting from “app switching” to a “single dynamic layer.”
We planned a progressive rollout, gradually exposing combined capabilities while keeping familiar patterns in place.
(04 Projects)
